Privacy Policy 

Effective Date: June 18, 2025 

Last Revised: June 18, 2025 

 

1. Introduction

Zachys Wine Auctions, Inc., including Zachys Asia Limited and affiliated entities (“Zachys”, “we”, “us”, or “our”), provides services for the sale and auction of fine wines, spirits, and collectibles. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, and your rights regarding that information. 

This policy applies to all interactions with Zachys, including use of our websites, mobile apps, events, customer service, and any offline communications or printed forms. 

2. What Personal Information We Collect

We collect personal data in a variety of ways to provide and improve our services. This includes: 

  • Information you provide directly: name, contact info, payment data, birthdate, identity verification documents.
     • Automatically collected data: IP address, device type, browser info, website interactions via cookies and analytics tools.
     • Third-party sources: publicly available info, verification services, social platforms. 
     • Photos and videos: from auctions or live events, including livestreaming or CCTV at venues. 

This information helps us verify identities, facilitate transactions, personalize services, and ensure security. 

3. How We Use Your Information

We use your personal data to: 

  • Provide requested services and process transactions
     • Communicate about auctions, products, and promotions
     • Customize digital content and advertising 
     • Conduct identity and compliance checks (e.g., AML, KYC) 
     • Improve platform functionality and customer experience 
     • Meet legal and regulatory obligations 
     • Prevent fraud and ensure the safety of all participants 

4. How We Share Your Information

We may share your data with: 

  • Our affiliates and service providers (e.g., shipping companies, payment processors)
     • Auction and event partners, venue hosts, and consignment partners
     • Legal or regulatory authorities when required 
     • Marketing platforms for targeted advertising 
     • Buyers/sellers as necessary for fulfilling transactions 
     • In connection with a sale, acquisition, or reorganization of our business 

5. Your Choices & Controls

You have control over how we use your data: 

  • You may opt out of marketing emails at any time.
     • You can modify your cookie settings through your browser.
     • You may update or request deletion of your personal information. 

To make a request, email: privacy@zachys.com. 
 We may need to verify your identity before fulfilling requests. 

6. Children's Privacy

Zachys services are only available to individuals of legal drinking age (21+ in the U.S., 18+ in the U.K. and Hong Kong). We do not knowingly collect personal data from anyone under the age of 18. If we become aware of such data, it will be promptly deleted. 

7. Data Security & Retention

We apply appropriate safeguards to protect your data from unauthorized access, loss, or misuse. Your data may be processed or stored in the U.S. or other jurisdictions with safeguards in place. 

We retain your information only as long as necessary for business, legal, and regulatory needs, after which it is securely deleted or anonymized. 

8. Your Privacy Rights

Depending on your location, you may have the right to: 

  • Access and receive a copy of your data
     • Request correction or deletion
     • Object to or restrict certain processing 
     • Withdraw consent at any time (where applicable) 

To exercise any rights, email: privacy@zachys.com 

9. State-Specific Rights (California & Virginia)

Residents of California and Virginia have specific rights under state law, including: 

  • Right to Know: What data we collect and with whom it’s shared
     • Right to Delete: Request deletion of your personal data
     • Right to Opt-Out: Stop the ‘sale’ of personal information for advertising 
     • Right to Non-Discrimination: Equal service regardless of privacy choices 
     • Right to Appeal: Dispute a denied privacy request 

Submit your request by contacting privacy@zachys.com 

10. International Users (EEA, UK, Switzerland)

If you are located in the EEA, U.K., or Switzerland: 

  • Your data may be processed under legal conditions such as contract, consent, or legitimate interest.
     • Your data may be transferred outside your country with appropriate protections.
     • You have GDPR rights to access, correct, restrict, delete, or object to data processing. 

We honor your privacy rights as required by regional regulations. 

11. Third-Party Websites

Our websites may contain links to other websites. We are not responsible for their content or privacy practices. Please review their policies before interacting or providing personal data. 

12. Updates to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the date at the top of the policy. We may also notify you via email or a prominent website banner. 

13. Contact Us

For any questions about this Privacy Policy or how your data is handled, please contact: 

Zachys Legal Department 
Email: privacy@zachys.com